Nicole Cukier

ART DIRECTION & DESIGN

Bridging the gap between beautiful & functional.

I have always been fascinated by beautiful design and its various forms – books, architecture, calligraphy. Alan Moore mentioned in his book that good design is prepared with love. The act of creating something of beauty is a way of bringing good into this world. Filled with positivity, it simply says: life is worthwhile.

Some of the most successful recent businesses were founded by designers – adopting their practices could be the best thing you can do for your business. We don’t just think about beauty – we feel it, we sense it, we know it.

Beauty in design, for me, goes beyond aesthetics; with design thinking as the guiding principle, beauty and functionality are not mutually exclusive but interconnected elements. Just as a well-designed book cover beckons readers with its visual impact (yes, I judge books by their covers), or architecturally brilliant buildings that balance an artistic sense with practical functionality.

Performance Skin Lab Brand Identity Design

Drift Magazine
The Art of Design | Personal Project

Performance Skin Lab
Brand Identity

Lead Designer at NatPark Creative Agency

Kinfolk Kitsilano
Brand Identity

Lead Designer at NatPark Creative Agency

values

  • Beautiful design is everywhere around you from the coffee mug you take a sip in the morning to the bed you sleep at night – design is the invisible force shaping our experiences.

  • Limitless imagination, the creative process is a living, breathing entity. It thrives on the raw energy of trial and error, the beauty found in the imperfections that shape its evolution. The creative process is not a linear path; it's a reflection of the human experience.

  • Brands bridge space and time. When done intentionally and well – they can have a universal appeal that transcends geographical borders. They weave narratives that resonate across generations.

    A distinctive red logo and signature contour bottle act as a visual time capsule, echoing cultural shifts and shared moments of joy. (Can you guess the brand I’m writing about?)