I have always been fascinated by beautiful design and its various forms – books, architecture, calligraphy. Alan Moore mentioned in his book that good design is prepared with love. The act of creating something of beauty is a way of bringing good into this world. Filled with positivity, it simply says: life is worthwhile.

Some of the most successful recent businesses were founded by designers – adopting their practices could be the best thing you can do for your business. We don’t just think about beauty – we feel it, we sense it, we know it.

Beauty in design, for me, goes beyond aesthetics; with design thinking as the guiding principle, beauty and functionality are not mutually exclusive but interconnected elements. Just as a well-designed book cover beckons readers with its visual impact (yes, I judge books by their covers), or architecturally brilliant buildings that balance an artistic sense with practical functionality.