Creative Direction
Brand Design & Management
My approach to art direction & design is rooted in a modern sensibility—clean, considered, and full of intention. I craft work with an editorial edge, blending strategy, design, and storytelling, where every element is deliberate and every detail sharp.
As the Founder & Creative Director of Studio Hot, I've channelled nearly a decade of experience across creative agencies and in-house marketing teams into building a creative practice of my own.
For nearly two years, Studio Hot has been busy doing what we do best—building brands, creating campaigns, and bringing ideas to life.
Studio Hot is an independent creative studio specializing in brand identities, campaigns, and ongoing creative direction for brands across e-commerce, fashion, beauty, travel, hospitality, and lifestyle.
Bridging the gap between beautiful & functional
I have always been fascinated by beautiful design and its various forms – books, architecture, calligraphy. Alan Moore mentioned in his book that good design is prepared with love. The act of creating something of beauty is a way of bringing good into this world. Filled with positivity, it simply says: life is worthwhile.
Some of the most successful recent businesses were founded by designers – adopting their practices could be the best thing you can do for your business. We don’t just think about beauty – we feel it, we sense it, we know it.
Beauty in design, for me, goes beyond aesthetics; with design thinking as the guiding principle, beauty and functionality are not mutually exclusive but interconnected elements. Just as a well-designed book cover beckons readers with its visual impact (yes, I judge books by their covers), or architecturally brilliant buildings that balance an artistic sense with practical functionality.
Drift Magazine
The Art of Design | Personal Project
Performance Skin Lab
Brand Identity
Kinfolk Kitsilano
Brand Identity