Pulse is a trailblazing brand that represents the future of sustainable development in Squamish, British Columbia. Offering an exclusive collection of twenty 2 and 3-bedroom net-zero townhomes, Pulse combines luxury living with eco-consciousness. These solar-powered homes generate clean energy, leaving no carbon footprint while providing residents with all the comforts of modern living.
Pulses’ brand identity resonates with the natural world, drawing inspiration from the idea of energy flowing and evolution. Every touchpoint of the brand is designed to exude an energetic vibe, capturing the essence of a vibrant and active lifestyle. In both print and digital applications, we intend the brand to feel alive – breathing, pulsing, and evolving. In the digital space, this will be conveyed through subtle motion animation.
In print, you will see a mix of natural photography subjects and colourful gradient elements. This application adds dimension creating a sense of movement and transition across the colour palette, suggesting growth, progress and evolution distinctively and memorably.
This brand emphasizes the power of the sun and its integral role in sustaining life on the planet without being too on the nose concerning solar power. These hues are psychologically known to evoke a sense of energy, excitement, enthusiasm, and positivity. The typography is modern, clean, legible, and bold – reflecting the logical and structured side of this brand’s personality, this allows us to take complex information and present it in a digestible format.
Lead Designer at NatPark Creative Agency
