Sandrin Leung: Architecture & Building Design
This brand identity reflects the essence of extraordinary homes for unique individuals in breathtaking locations. Sandrin Leung embraces a holistic approach to building design, intentionally preserving and incorporating the natural beauty of the surroundings into modern interiors.
Warm earthy tones create a soft and organic palette that feels reassuring and settling. These inviting hues are complemented by accents of yellow, infusing the brand with energy and evoking optimism and cheerfulness.
In developing this identity, the client expressed a desire to retain the swirl submark from their previous brand. This element has been thoughtfully integrated, symbolizing continuity and a connection to the past while embracing a fresh, modern aesthetic.
At Sandrin Leung, each project is a sanctuary tailored to the unique needs of the client, making every home truly extraordinary. Nature's endless patterns—such as the grain of wood—serve as inspiration, representing growth, resilience, and individuality. Just as each tree has its unique fingerprint, so too does every home reflect a distinct identity.
The brand voice is friendly, warm, and welcoming, with a touch of wit. Communication is confident and approachable, often infused with optimism and a down-to-earth nature.
Core Values:
Simple, Good Design: Aesthetic, honest, long-lasting, modern
Down to Earth: Trustworthy, sincere, friendly
Quality: Confident, effective, exceptional, thorough to the last detail
Art Direction, Brand Strategy & Identity, Copywriting – Freelance Project
