Slurpee Canada

As the Lead Creative for Slurpee Canada, I worked alongside the account manager to elevate the brand’s social media presence, particularly targeting the Gen Z demographic. I was deeply involved in every facet of the creative process, directing photoshoots, capturing compelling photos and videos, and handling all the post-production editing, design, and copywriting.

I created the Slurpees using fake snow and food colouring (so they wouldn’t melt during production), carefully selected props and wardrobes to enhance each shoot, and scouted models (modelling in a few myself!). Our goal was to ensure that all content remained on-brand, utilizing vibrant colours and playful visuals that connect with our young audience.

In addition to the visuals, I crafted engaging copy and captions, generating relevant hashtags to boost our reach and interaction. I was client-facing, collaborating closely with the 7-Eleven marketing team to ensure alignment and strategic direction. A highlight of my role was working on content with Skateboard Canada, leveraging Slurpee’s partnership to create unique content that reflects the active lifestyle of their young audience.

You can check out the work @slurpeecanada!

Lead Creative at Booje Media