Spence Diamonds
As the Lead Creative for Spence Diamonds, I collaborated with the account manager to elevate the brand’s social media presence, targeting an audience that appreciates high-end luxury and sophistication. I directed photoshoots, captured stunning visuals, and managed post-production editing, design, and copywriting.
A standout experience was visiting their headquarters, where I learned how they grow their diamonds and design and craft their jewelry. This insight allowed me to capture the artistry behind each piece, enriching our storytelling.
In addition to the visuals, I crafted engaging copy and captions, including user-generated content, choosing relevant hashtags to enhance our reach. I worked closely with the Spence Diamonds marketing team to ensure strategic alignment, creating unique campaigns that resonate with customers seeking timeless beauty and quality.
Lead Creative at Booje Media
